Submitted by TFryer on Fri, 01/19/2018 - 10:46
But design thinking is so much more than a physical product. It is a way of thinking. For example, if you were asked to design a new vase, you might come up with myriad product designs. But if instead you were asked to design a new way to display flowers in your home, you would likely focus instead on creating an experience, not a product. Background. Jon Kolko, the director of the Austin Design Center, shares his insights about design thinking in the September issue of Harvard Business Review.