University of Virginia
Darden School
100 Darden Boulevard
Charlottesville, VA 22903
United States
salzmanr@darden.virginia.edu

Randy Salzman is a journalist and 20-year creativity and communications professor who teaches and consults on design thinking, while continuing to write about transportation issues and innovation. He co-authored Design Thinking for the Greater Good, published in 2017. Published in over 100 magazines, journals, and newspapers (from The Wall Street Journal and The New York Times to Mother Jones, Bicycling and Style), his transportation work appeared regularly in Thinking Highways, InTransition and Pacific Standard. His book, Fatal Attraction: Curbing Our Love Affair with the Automobile Before it Kills Us highlights novel transportation solutions.