P.K. Kannan

P.K. Kannan

Submitted by on Sun, 04/29/2018 - 17:26

P. K. Kannan is the Ralph J. Tyser Professor of Marketing Science at the Robert H. Smith School of Business at the University of Maryland, and is also the Chair of the Department of Marketing. He was the Director for the Center of Excellence in Service until December 2009. His current research stream focuses on new product/service development, design, bundling and pricing digital products and product lines, online attribution modeling, e-service, and customer relationship management (CRM) and customer loyalty.

Beyond Citizen Engagement: Involving the Public in Co-Delivering Government Services

Submitted by on Sun, 03/10/2013 - 11:13

The Obama Administration’s 2009 Open Government initiative sparked innovative ways of engaging the public in government. But engagement for engagement’s sake has not been an end goal.  Trends in both the public and private sector, in the U.S. and around the world, have been to leverage new technologies available to create meaningful dialogue and relationships between citizens and their government.

Leveraging Web 2.0 in Government

Submitted by on Thu, 03/12/2009 - 20:00

In the past year, there has been enormous hype in the media about the growth of Web 2.0 and the use of social networking by the millennial generation. There has also been much publicity about the use of Web 2.0 in business and government. This report deconstructs the hype and presents the potential uses of social computing in government, discusses the barriers to Web 2.0, and presents what citizens think about Web 2.0.

Preparing for Wireless and Mobile Technologies in Government

Submitted by on Thu, 03/12/2009 - 20:00

This report seeks to fill the gap that exists in understanding the technology readiness of the government workforce and the impact on leveraging wireless technology for e-government applications. Technology and E-Government

Ralph J. Tyser Professor of Marketing Science
University of Maryland
Chair, Department of Marketing The Robert H. Smith School of Business
College Park, MD 20742
United States

pkannan@rhsmith.umd.edu

P. K. Kannan is the Ralph J. Tyser Professor of Marketing Science at the Robert H. Smith School of Business at the University of Maryland, and is also the Chair of the Department of Marketing. He was the Director for the Center of Excellence in Service until December 2009. His current research stream focuses on new product/service development, design, bundling and pricing digital products and product lines, online attribution modeling, e-service, and customer relationship management (CRM) and customer loyalty. He has received several grants from the National Science Foundation (NSF), the Mellon Foundation, SAIC, and PricewaterhouseCoopers for his work in this area, and research papers have been published in Marketing Science, Management Science, Journal of Marketing, Journal of Marketing Research, and Communications of the ACM.

Dr. Kannan was the recipient of the prestigious INFORMS John D. C. Little Award for the Best Paper to be published in Marketing Science, Management Science for the year 2008. His research also won the INFORMS Society of Marketing Science (ISMS) Practice Prize Competition for the year 2007. His paper published in the Journal of Marketing Research was also the recipient of the 2009 Don Lehmann Award for the best dissertation-based article to be published in the Journal of Marketing, Journal of Marketing Research for the year 2008, and a finalist for the Paul Green Award 2009. Professor Kannan is the past Chair for the American Marketing Association SIG on Marketing Research. He is on the editorial boards of Marketing Science, Journal of Marketing, Journal of Service Research, International Journal of Electronic Commerce, and Decision Support Systems. He has edited or co-edited special issues for the Journal of MIS and IJEC in the areas of service science and digital content.

Dr. Kannan received his Ph.D. in Management with concentrations in Management Science and Marketing from the Krannert Graduate School of Management, Purdue University. He was previously on the faculty of the Department of MIS at the University of Arizona, Tucson for four years before joining the Smith School’s Department of Marketing. His research experience and publications span the areas of Decision Science, IS, Engineering and Marketing. Further details can be obtained at http://www.rhsmith.umd.edu/marketing/faculty/kannan.aspx.

His teaching interests include CRM, new product development, Internet retailing and pricing, and marketing models/research. He has taught courses on these subjects in executive programs for Black & Decker, Home Depot, ARINC, McCormick, CSX, and Northrup Grumman. He has won the Allen Krowe Award for Teaching Excellence (2001). He has corporate experience with Tata Motors and Ingersoll-Rand and has consulted for companies such as Frito-Lay, PepsiCo, Marriott, Giant Food, Black and Decker, SAIC, Fannie Mae, and IBM.